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This project was initiated by the organization’s upgrade to Site Stacker’s Base Template, the platform’s most current framework. This upgrade enabled new capabilities— including dynamic navigation, expanded design flexibility, and animation features that were previously unavailable. I collaborated with a Site Stacker designer and developer to establish the visual direction and layout for several key pages. From there, I clarified the navigation structure, rewrote site content using StoryBrand messaging, upgraded visual elements, and refreshed workflows. I then expanded the design across the site, independently building dozens of pages while ensuring consistency in user experience and visual presentation. In just six short months, the new site launched with stronger engagement opportunities for donors, volunteers, and missionaries—consolidating five legacy websites into a single streamlined platform supporting CRM, online giving and crowdfunding, volunteer engagement, dashboards, and intranet resources. Beyond the front-end redesign, I oversee ongoing development to improve backend functionality, managing an in-house developer to enhance internal processes, admin dashboards, and financial reporting capabilities. The site continues to evolve as a central hub supporting Go To Nations’ global mission initiatives. https://images.squarespace-cdn.com/content/v1/6938dfdd3f6db77977ff7fb4/3bbb0105-ec08-493f-b1e9-901a9b57af95/IMG_4680.png Work - Merch with a Purpose I launched gotonations.store in 2025, redesigning a new site and migrating a legacy merchandise store to Square for full POS integration. 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