Featured Initiatives
Turning complexity into clear, engaging, globally accessible experiences.
Enterprise Communications & Campaign Leadership
Leading communications for a global organization operating across 121 nations, I provide enterprise leadership for organizational positioning, executive messaging, integrated communications, brand strategy, and stakeholder engagement.
As a communications advisor and strategic partner to executive leadership, I help shape organizational narratives and translate vision, priorities, complex information, and global impact into clear, credible communications for internal and external audiences. My work includes executive ghostwriting, talking points, press releases, video scripts, organizational announcements, stakeholder communications, and presentations for public-facing opportunities.
I direct annual communications and editorial planning across digital, social, email, video, print, and live-event experiences while translating global impact metrics and investment outcomes into reports, case statements, grant narratives, and donor communications that demonstrate organizational value and strengthen stakeholder confidence.
I also lead global field reporting and crisis communications, exercising sound judgment to deliver timely, accurate, and brand-aligned messaging during natural disasters, political unrest, and other significant events affecting our global network. Through ongoing field communications, I connect stakeholders with meaningful stories, emerging needs, measurable outcomes, and opportunities to respond.
For a multi-phase $9.4 million capital campaign, I translate executive vision into cohesive campaign branding, donor communications, presentations, multimedia, print collateral, merchandise, and integrated event experiences, contributing to more than $6.5 million raised to date.
Role: Vice President of Communications | Executive Communications Leader | Creative Director
Scope: Enterprise communications leadership for a $5.2M global nonprofit operating across 121 nations, including integrated communications, brand development, and creative production for a multi-phase $9.4M capital campaign.
Responsibilities:
• Enterprise communications and brand leadership
• Executive advisory, strategic messaging, and ghostwriting
• Integrated communications, marketing, and editorial strategy
• Global impact reporting, case statements, and grant narratives
• Global field reporting and crisis communications
• Capital campaign communications and creative production
• Corporate event communications and multimedia production
• Communications team leadership and cross-functional collaboration
Capabilities: Executive Communications • Brand & Reputation Strategy • Organizational Storytelling • Crisis Communications • Impact Reporting • Campaign Leadership • Creative Direction • Event Production
Audiences: Executive Leadership, Board Members, Donors, Businesses, Churches, Volunteers, 2,000+ Missionaries, Staff, Affiliates, and 261 Global Partners across 121 nations
Digital Ecosystem Transformation
I direct the ongoing strategy, development, and evolution of Go To Nations’ digital ecosystem. In 2025, I led the consolidation and relaunch of five legacy websites into a unified CRM and CMS ecosystem serving global audiences across web and mobile experiences. The resulting platform, gotonations.org, became the organization's central hub for communications, fundraising, recruiting, volunteer engagement, secure dashboards, and intranet resources.
A key objective of the transformation was eliminating paper-based engagement processes that no longer aligned with how younger audiences interact with organizations. Applications for short-term missions, international internships, and missionary service previously required printed forms, notarized liability waivers, and manually scanned documents. I led the development of a fully integrated digital experience that included online applications, DocuSign integration for legal travel releases, CRM workflows, and administrative dashboards that now enable users to apply, give, track progress, and engage with teams entirely through a connected ecosystem.
I established the platform's strategic vision, information architecture, content strategy, and user experience framework, redesigning navigation systems and messaging to create more engaging, audience-centered experiences. Guided by StoryBrand principles, the relaunch intentionally repositioned missionaries, donors, volunteers, and partners as the heroes of the story, creating clearer pathways for participation and deeper connection with the mission.
Partnering with platform consultants and organizational stakeholders, I directed workflow design, governance, and implementation to increase flexibility and long-term scalability. Functioning as both executive lead and principal practitioner, I guided the initiative end-to-end—from strategic vision and information architecture through messaging, content development, user experience, and implementation.
Completed in six months, the 2025 consolidation and relaunch modernized the organization’s digital infrastructure and established a connected engagement ecosystem that continues to evolve through ongoing user experience enhancements, dashboard development, workflow improvements, and financial reporting integrations.
Role: Digital Strategy Lead | Product Owner | Communications Director
Platform: Site Stacker CRM + CMS • gotonations.org
Scope: Unified five legacy websites into an integrated CRM and CMS ecosystem supporting communications, fundraising, recruiting, and engagement across global audiences.
Capabilities: Digital Transformation • Information Architecture • UX Strategy • CRM/CMS Integration • Content Governance • Mobile-First Design • StoryBrand Messaging • Technology Adoption • Change Enablement
Impact:
• Launched a modern, unified digital ecosystem
• Implemented audience-centered messaging and navigation frameworks
• Established mobile-first engagement experiences
• Improved digital pathways for recruiting, giving, and participation
• Integrated applications, legal releases, and onboarding workflows
• Built scalable governance and content management systems
Global Publishing & Learning Ecosystem
I oversee Go To Nations Publishing, the organization’s publishing arm, transforming organizational knowledge, leadership development, and training resources into globally accessible content that equips leaders and churches worldwide.
Working closely with authors, executive leadership, translators, and publishing partners, I direct the full publishing lifecycle—from editorial development and content strategy through production, translation, distribution, and global partnerships. Under my leadership, Go To Nations Publishing has released 28 books in four years and expanded resources into six additional languages: Bulgarian, Nepali, Portuguese, Spanish, Swahili, and Russian.
I conceptualized, named, and built learn.gotonations.org, transforming a newly acquired Moodle platform into a centralized learning ecosystem supporting recruitment, onboarding, HR compliance, leadership development, organizational training, and global resource distribution.
My role extends beyond learning-system development. I design and deliver in-person training, virtual onboarding and orientation, online courses, instructional materials, operational manuals, and systems training that equip employees and missionaries to effectively adopt new technologies, platforms, programs, and organizational processes. I also develop interactive learning experiences and AI-supported instructional videos that expand access to consistent, scalable training.
I lead initiatives to modernize, preserve, and expand access to more than 45 years of institutional knowledge by digitizing legacy teachings, developing interactive organizational resources, creating secure intranet experiences, and directing historical storytelling initiatives, including a forthcoming organizational history and companion feature documentary currently in production.
Role: Publishing Director | Learning Systems Strategist | Corporate Trainer
Platforms: learn.gotonations.org • Amazon KDP • Moodle LMS • Google Workspace • Synthesia AI • Adobe Creative Suite
Scope: Publishing leadership, editorial development, global distribution, learning systems, curriculum and training development, technology adoption, knowledge management, translation initiatives, onboarding, and leadership development.
Capabilities: Publishing Leadership • Editorial Strategy • Learning Experience Design • Corporate Training • Instructional Design • Curriculum Development • Technology Adoption • LMS Administration • Translation Coordination • Knowledge Management • Digital Transformation
Audience: 2,000+ Missionaries, Staff, Volunteers, 4,700+ Church Partners, Ministry Leaders, University Students, Trainer Network, and 261 Global Partners across 121 nations
Impact:
• Published 28 books in four years
• Expanded resources into six additional languages
• Built a global learning ecosystem from the ground up
• Designed and delivered in-person and digital training experiences
• Developed onboarding, orientation, and HR compliance programs
• Supported organizational adoption of new technologies, platforms, and processes
• Modernized and expanded access to more than 45 years of institutional knowledge
• Created globally accessible leadership development and training resources
Published Author & Long-Form Storytelling
Having Done All, Stand: A Mother's Journey Through a Broken Adoption
Published memoir chronicling my family's adoption journey and the complexities of trauma, mental illness, and resilience. The book reflects my commitment to honest storytelling and my ability to translate deeply personal experiences into narratives that foster empathy, understanding, and meaningful conversation.
Available on Amazon
Ecommerce & Brand Extension
I led the transformation of Go To Nations’ ecommerce experience, replacing a legacy inventory-based model with a scalable print-on-demand platform that strengthened brand consistency, expanded merchandise offerings, and reduced the operational burden of inventory management and fulfillment.
Working with external partners, I directed platform strategy, product development, pricing, creative direction, and the customer experience while designing branded merchandise that extended the organization’s identity beyond traditional communications. The new model streamlined operations, reduced internal complexity, and created a more sustainable approach to ecommerce and brand engagement.
Role: Ecommerce Strategist | Creative Director | Product Owner
Platform: gotonations.store, Square POS + Print-on-Demand Integration
Scope: Ecommerce strategy, platform implementation, brand extension, product development, creative direction, pricing, customer experience, vendor collaboration, and operational improvement.
Capabilities: Ecommerce Strategy • Brand Extension • Product Development • Creative Direction • Merchandise Design • Customer Experience • Vendor Management • Operational Modernization
Impact:
• Replaced legacy inventory and fulfillment processes with a scalable print-on-demand model
• Eliminated internal inventory-management and shipping requirements
• Expanded branded merchandise and strengthened visual consistency
• Improved ecommerce operations and reduced organizational complexity
Building Clarity, Connection, and Systems for Growth
Throughout my career, I have led at the intersection of communications, technology, learning, and organizational transformation—translating complexity into clear narratives, scalable systems, and meaningful experiences that strengthen engagement, improve organizational effectiveness, and support growth.
Strategic Communications • Executive Communications • Brand Strategy • Digital Transformation • Change Communications • Creative Direction • Organizational Storytelling • Information Architecture • Learning Experience Design • Knowledge Management
Areas of Expertise